Sara Hirsh Bordo


Founder, Director and Producer

Sara previously held positions in media and entertainment including Executive Director of Interactive Marketing at Paramount Pictures, VP of Digital Marketing at MGM Studios, and CEO and Co-Founder of NowLive which was acquired by Live Media Group in 2013. During her experience in entertainment, she was told by her female boss, that she “belonged more in an apron than in an office.” Recognizing that women have to champion each other rather than allow each other to feel threatened by each other, Sara founded Women Rising, which is dedicated to empowering women and girls through content and experiences. After more than 10 years away in New York, Chicago, and Los Angeles, Sara returned to Austin for the opportunity to direct and produce for the first TEDxAustinWomen, which ultimately became the #1 viewed TEDxWomen event in the world across 58 countries. After meeting Lizzie Velasquez during TEDxAustinWomen, Sara and Women Rising secured Lizzie’s rights to tell her story. Sara’s directorial debut, “A Brave Heart: The Lizzie Velasquez Story”, premiered and won the audience award at SXSW and followed with winning awards at every festival it played, secured global distribution, and qualified for the Academy Award. In 2016 she returned to live experiences by producing, directing, and programming the R3 Summit for Prevention Magazine (Rodale Inc), The Circular Summit, in partnership with Entrepreneur and Inc. magazines, and in January 2017 directed and produced the rally of the Women’s March of Texas which became the largest gathering of women in Texas history. Sara then directed and produced “ProtectHer”, a first of its kind sexual assault prevention film series and is currently making “We Go Higher: A Documentary of Hope from the 9/11 Kids.” Sara is a member of the Producer’s Guild of America New Media Council, was selected to attend The White House Women Entrepreneurship Conference, The White House Champions for Change Summit, and the final White House’s It’s On Us summit, has been nominated twice for Fortune’s Most Powerful Women Entrepreneur, and has been featured in publications including Inc., Entrepreneur, Forbes, Variety, The Hollywood Reporter, IndieWire, People, The Mighty, The Washington Post, and The New York Times.

Cameron Sun



Cameron has 20 years of experience working in finance in various industries, such as entertainment, fashion, technology, public relations, retail, banking, and many more. Prior to venturing out and forming his own consulting firm, he was CFO KP Fashion and AllSaints North America. The past few years, Cameron has worked with IMIO, Roundup Media, HavenTowerGroup, Shani Worldwide, Left Shoe Company, Live Media Group, Telewise, and American Botanical. Cameron worked with Sara Bordo at NowLive and continues to work with her at Women Rising. Cameron graduated from USC with a BA in History and received his MBA from Pepperdine University.

Jaime Horn


Strategy & Partnerships

A 14-year Motion Picture Marketing Agent at Creative Artists Agency (CAA), the world's leading entertainment and sports agency, Garcia represented digital marketers in the motion picture, television, and video game arenas. Clients included such leading marketing and distribution companies as Mondo, Red Bull, Digital Kitchen, 42 Entertainment, NowLive, Five33, IMAX, Prima Cinema, NCM, and Signature Creatives, among others. Garcia also worked on behalf of the agency’s director, producer, actor and game developer clients and with studios, and networks to develop innovative and effective campaigns that reach consumers. She provided insight and guidance in all areas of marketing, including both domestic and international release strategies, and media planning across all platforms. In 2015, Garcia co-founded M+C Collective, a specialized marketing, film distribution and sales agency. M+C Collective harnessed collective experience to provide impactful film distribution strategy and marketing campaign execution. Marissa worked closely with filmmakers to identify goals for distribution and marketing through the life of the film and work tirelessly to secure the best domestic distribution. Her unique experience and relationships enabled her to marry traditional marketing savvy with targeted grass-roots tactics to implement outreach and engagement programs that ensure the film reaches the broadest audience.

Cameron Sun



Abby Roedel has spent her career in print and television journalism. She’s reported for national publications including Fortune, People, Newsweek and Business 2.0 magazines working out of New York, London and San Francisco. She got her start in television in Roswell, New Mexico, where she often drove up to four hours round trip to shoot her own stories. She later worked as a reporter for KRQE in Albuquerque before moving to Chicago, where she was part of a production team for Oprah’s company, Harpo Productions. Abby has significant experience fundraising for a number of non-profit organizations and recently wrote a series on profiling women managing their careers and family. Abby has a BA from Dickinson College and an MS from Columbia University’s Graduate School of Journalism. She lives in Austin with her husband and three children.

Elizabeth Buffone



Prior to joining Women Rising, Elizabeth was a member of the Creative Artists Agency Foundation, where she worked with the agency’s clients to develop their philanthropic interests, and ran employee engagement efforts in the NYC office. While at CAA, Elizabeth founded Future Forward, a group for junior women in the company, and was an elected Task Force Leader. Elizabeth is also the Young Professional Committee Chair for the American Women’s Museum of History. A graduate of Georgetown University, Elizabeth was an English major and Film and Media Studies minor. At Georgetown, she helped to found the Own It Summit, an annual event that bridges the gap between female leaders of the 21st century and the millennials who admire them.

Shelley Logan


Executive Producer

SJ Murray is an EMMY-nominated and award-winning writer and producer. Born in Ireland, she grew up in France and lives and works in the U.S. After earning her Ph.D. from Princeton and studying screenwriting at UCLA, SJ’s research has focused on the role stories play in shaping culture and the qualities and characteristics that make them sticky and viral. Her creative work in the documentary, feature film, and television spaces is focused on great stories, effectively told, that shift the narrative around crucial social and human issues, while inspiring audiences and moving them to action. A tenured professor at Baylor, SJ is known for establishing and pioneering the field of story design (TM pending). She is also the founding co-chair of the NEXUS working group on film media & story, and has curated impact-centered conversations from Sundance to the White House and the United Nations. Her TEDx talks on story have been viewed over 250,000 times.

Jaclyn Touchstone



Jaclyn Touchstone is a graphic designer and artist who is passionate about working with organizations that empower women. She studied Photo Communications and Graphic Design at St. Edward’s University, and has worked with documentary photographers, filmmakers, and artists within Central Texas. Her personal photographic practice centers around the feminine experience, and she has shown work in numerous exhibitions and publications. As a designer, she specializes in conceptualizing brand identities and user experiences, and recently led brand development for Clinic Access Support Network, a non-profit striving to make women’s reproductive healthcare more accessible in Texas.

Shelley Logan



Shelley’s nearly 20-year career has encompassed the publishing,, airline, and recruiting industries, and she has worn many hats. She is a jack-of-all-trades with experience in a variety of fields, including sales, event planning, corporate culture initiatives, writing, compensation analysis, recruiting, and board meeting preparations, to name a few. In a nutshell, Shelley is a people person who loves tight deadlines, a challenge, and thinking outside the box. With an English degree from TCU, Shelley’s first love is writing, and she has published several employee and customer profiles in Southwest Airlines’ Spirit magazine. She is currently enjoying her most challenging job yet as a freelance writer and mom to three boys.

Jaime Horn



Jaime Horn has over 17 years of experience in communications, politics, and international development. A media relations and publicity specialist, Jaime has served clients in the public affairs and non-profit sectors. Jaime has a Masters of Arts in Conflict Transformation from the School for International Training and a Bachelor of Arts in English Literature from Texas Christian University. In 2013, she co-launched The Andi Leadership Institute for Young Women, a non-profit organization that seeks to equip the next generation of female peacebuilders with the necessary skills to become leaders in their own communities.

Orna Pickens



ORNA PICKENS is one of the industry’s most strategic and accomplished digital publicists, with deep roots online and an innovative approach to digital publicity and social media engagement. Over the past two decades, her digital strategies have contributed to the cultural and box office impact of some of the industry’s biggest blockbusters, award winners and breakout sleepers, encompassing comprehensive media engagement and pioneering activations on social media and at fan and moviegoer nerve centers around the world, such as Comic-Con and SXSW.

Michael Campo


Contributing Director & Writer

Co - Owner of Grassroots Films Inc. and Michael is responsible for award winning films such as The Human Experience, Child31, and the latest of his heart warming documentaries OUTCASTS. A writer, director, film maker and all around creative strategist Campo is also the writer and a producer on the 2015 SXSW audience choice for best documentary A Brave Heart- The Lizzie Velasquez Story. Married and a father of three, he’s currently working on a variety of new projects including a dramatic series, an animated children’s program as well as providing non profit organization emotionally engaging content for the web.